Phunware, a mobile app lifecycle management platform, needed a way to gain the attention of — and drive urgency with — key prospects in the media and entertainment space.
If we were able to create unique and compelling data, we could get Phunware involved in one of the biggest media and entertainment conversations of 2016: the Rio Summer Olympics.
Kickstand developed and executed on a national consumer survey to prove that the Rio Olympics would be the tipping point for content consumption and the first year that viewers turned to mobile devices as their primary channel. Key findings were pitched to target media, offering Phunware commentary on the mobile shift and what it means for today’s brands.
The campaign garnered more than 15 pieces of national media coverage, including a 6-minute broadcast segment featuring Phunware’s CEO. It drove one of the biggest traffic spikes of the year for the company and generated inbound interest from agency partners whose clients saw the coverage and wanted to learn more.