The rise of AI-powered search is transforming how buyers find, evaluate, and trust brands. And that means it’s no longer enough to secure media coverage or publish the occasional blog post. To show up in the conversations that matter—across both human and machine audiences—PR programs must evolve.
In this guide, we break down what it takes to win in this new era of influence. From building a discoverable knowledge landscape to measuring impact beyond vanity metrics, PR in the Age of AI offers a fresh, data-driven approach for marketers ready to lead. Whether you're rethinking your search strategy, redefining thought leadership, or just trying to future-proof your brand, this playbook is your starting line.
