Our Insights, Your Success
CALL IT A COMEBACK: HOW BUSINESS LEADERS ARE PLANNING FOR SUCCESS IN 2024
Calling 2023 a “tough year” would be an understatement. Companies across every industry had to hunker down and push through, resulting in budget cuts, layoffs, and disgruntled employees.
To get a pulse check on how business leaders fared in 2023 and how they’re planning to take 2024 in stride, Kickstand surveyed over 600 US-based office workers employed full-time in management level or higher positions. We wanted to understand the budgeting trends and strategic outlooks that will come to shape the year ahead.
CONTENT TO CONVERSION: DECODING THE B2B BUYER JOURNEY
Our latest joint research with Pavilion surveyed 800+ B2B buyers on content’s increasing role in their decision making process.
From format and channel to key elements they want to see included (hint: research data), this study digs into buyer preferences at varying stages of the purchase process to help you make the most of your content investment.
CRISIS COMMUNICATIONS PLAYBOOK
A Quick-Turn Crisis Plan To Help You Avoid the Most Common Mistakes
If you already have a crisis plan in place, great — get it out, and put it to work. But if you don’t, and you find
yourself needing a quick process to help you navigate your next move now, this quick-turn plan can help you
avoid the most common mistakes.