Cape was in the nascent, yet increasingly crowded commercial drone software space. The company had seen early success in the public safety sector and needed to scale its business in the vertical. But with a consistent onslaught of new market entrants, it was at risk of falling behind if it didn’t build fast credibility and defensible share of voice.

Our Approach

Kickstand rolled out a multifaceted program aimed at driving awareness and credibility in the public safety space, while also positioning the company as one to watch among investor audiences. The program included: 

  • Creation and promotion of an international customer success story in the public safety sector, led by an exclusive WIRED feature
  • Establishing a consistent drumbeat of news, including the company’s selection for the US Integration Pilot Program (IPP), onsite media demos and events with clients and partners including the San Diego Fire Department and key partnership announcements including Skyfire
  • Execution and promotion of of a national research campaign focused on consumer perception of drones for public safety 
  • Development of a speaker platform for Cape CEO, the company’s primary spokesperson
  • Execution of a rapid response program aimed at getting the company involved in high-volume, timely media conversations related to the commercial drone industry
  • End-to-end support of a hosted webinar in partnership with Chula Vista Police Department


  • 500+ pieces of coverage, including WIRED, VentureBeat, Bloomberg and a national TV segment on CNN 
  • 8 national speaking engagements secured for CEO including CES
  • 50% of web traffic driven by PR coverage
  • ~400 qualified leads sourced via webinar
  • Cape ultimately acquired by Motorola