ShipStation operates in the crowded shipping logistics space, and they needed to defend their brand position — and their ability to recruit and retain top talent — as competition continued to increase in their space.
Our Approach
Executed on high-volume proactive and reactive media relations program to get ShipStation involved in some of the biggest conversations relevant to retail and ecommerce
Created multiple annual, branded research studies to support brand story and help the company effectively jump from trade media to Tier 1 business, tech and consumer press
Supported recruitment efforts via local activations including Earth Day recycling drives and employer-focused awards recognizing company growth and culture.
Results
Grew SOV from 29% to 49% in one year
Research drove competitor-free coverage in outlets including Forbes, WSJ, Barron’s Money, Yahoo Finance!, etc.
After seeing success of program, Stamps.com + other portfolio brands have turned to Kickstand for support
