Outrider
In a very crowded and hot autonomous market, Outrider has relied on Kickstand to secure top tier media coverage, lead company / product news, activate the market problem, and – most importantly – create a category for “yard automation” and establish Outrider as the category leader
Our Approach
- Crafted an entirely new and fluid PR narrative
- Created media platform for CEO and organized and hosted in-depth media training program to prep CEO on the messaging the company needed to consistently own in market
- Built a strategic tier-1 media, analyst, and announcement focused PR plan focused on category creation
Results
- Grew company to 50% SOV against competitive set
- 95% of the coverage included category term pull through
