Tomorrow, Austin will welcome an anticipated 35,000+ technology enthusiasts for SXSW Interactive, a week-long festival exploring the latest and greatest trends in startup culture, design, development, marketing, media and so much more.
In a world where today’s reporters often break news on in 140 characters or less, social media offers another great channel for companies and PR pros to better understand and engage with reporters. Done well, it can help brands cut through cluttered inboxes and contribute to impactful conversations. But approach it poorly, and it’s a fast and easy way to land you on a reporter’s (or entire publication’s) bad list.
