Think before you tweet: a lesson in social engagement

In a world where today’s reporters often break news on in 140 characters or less, social media offers another great channel for companies and PR pros to better understand and engage with reporters. Done well, it can help brands cut through cluttered inboxes and contribute to impactful conversations. But approach it poorly, and it’s a fast and easy way to land you on a reporter’s (or entire publication’s) bad list.