by Nycole Walsh
The role of the Chief Marketing Officer is undergoing a seismic shift. The pressures of economic uncertainty, AI disruption, and the ever-present demand for measurable results are forcing marketing leaders to balance immediate wins with long-term strategy—often with limited resources and expanding responsibilities.
Our new eBook, From Survival to Strategy: How CMOs Will Lead in 2025, dives deep into the realities of modern marketing leadership. Backed by exclusive survey data, we explore the challenges CMOs face and the opportunities they’re uncovering as they adapt to changing expectations.
Key findings include:
- Nearly half (49%) of CMOs feel their 2025 goals are unrealistic
- 43% feel pressured to adopt new AI tools without clear proof of their impact
- 79% of fractional CMOs report that companies expect them to deliver full-time results despite working a part-time schedule
Whether you’re a CMO, a marketing professional aspiring to the top, or an executive looking to better support your marketing team, this eBook offers relevant insights for the year ahead.
Download the ungated eBook to explore the full findings and learn how CMOs are shaping the future of business.
