Getting a Head Start on Cybersecurity Awareness Month

by Rebecca Reese Cybersecurity Awareness Month can be a marketer’s best friend and thorn in their side all at once.  On one hand, it’s the one month a year when the spotlight shines on an industry most people aren’t experts in. It gives cybersecurity professionals a platform to encourage more responsible online behaviors, caution against […]

Should You Invest in Original Research?

by Nycole Walsh Generative AI tools like ChatGPT have leveled the playing field when it comes to creating content. Brands of all shapes and sizes now have the ability to generate assets like blog posts, marketing materials, and eBooks faster than ever before – even without an in-house content team. It’s leading to an overabundance […]

Building Relationships in PR: A Heart to Heart with Kickstand SAE Bodie Lowe

by Nycole Walsh This Valentine’s Day, Kickstand is celebrating the beating heart of the agency: our relationships.    The world of public relations (let’s be real, the world in general) has been through a few years of significant upheaval, and the landscape is still pretty much quicksand beneath our feet – marked by massive layoffs within […]