In robotics, credibility wins.
Kickstand builds it.
Robotics and automation leaders are 94% more likely than average to name earned media a top-performing channel. The brands defining their categories aren’t spending more, they’re showing up differently.
Robotics is winning. The data backs it up.
The robotics and automation cut from our Q1 CMO Pulse tells a story most agencies aren’t equipped to address.
of robotics & automation leaders are more likely than average to name earned media a top-performing channel.
Q1 CMO Pulse, 2026
B2B tech marketing leaders are already behind on plan heading into Q2.
Q1 CMO Pulse, 2026
are more likely than average to rate their resourcing as excellent — the best-resourced vertical in the study.
Q1 CMO Pulse, 2026
Well-resourced teams are twice as likely to be significantly ahead of plan. The fault line isn’t effort — it’s resourcing alignment.
Q1 CMO Pulse, 2026
Two questions every robotics & mobility marketing team is trying to answer.
How do we drive brand influence?
Decision-makers in robotics and mobility buying committees need as many as 80 touchpoints across media, peers, analysts, and original content before they form a preference. A blog post and a paid ad don’t get there.
How do we win findability in an AI world?
71.5% of people now use AI tools to search for information. If your brand isn’t documented, validated, and cited across the web, you’re invisible to the buyers asking ChatGPT or Perplexity “what’s the best platform for [your category]?”
Earned media still matters.
The map around it just got bigger.
Earned coverage is still the engine — and it always will be. What’s changed is everything that sits next to it.
The places where robotics and mobility buyers form opinions today (industry analyst notes, robotics and automotive trade press, engineering podcasts, OEM procurement evaluations, conference keynotes, AI-generated answers) aren’t just “media.” They’re the broader knowledge landscape, and they’re what large language models pull from when an robotics or mobility buyer asks AI for a recommendation.
A great earned-media program plus a strong presence across that whole map is how robotics and mobility brands make the shortlist now.
Three things separate the robotics brands that lead from the ones that don’t.
Consistency
Whether you’re trying to own mindshare, win share of voice, or build search leadership, consistent coverage is non-negotiable. One big hit doesn’t move buyers. Steady, layered presence does.
Validation
Competitor-free coverage in high-authority publications. Documented validation of your category leadership. Third-party signal that LLMs and skeptical buyers can both verify.
Originality
Original thought leadership and unique owned data. Our in-house research team — the same team behind the CMO Pulse — builds proprietary studies that give your brand a voice in conversations your competitors are commenting on, not leading.
Robotics & mobility brands we’ve helped cut through.
Aptiv lacked share of voice compared to media-centric brands like Google, Uber, and Tesla. It needed a platform to rise above the noise while standing for something meaningful in the market.
Created a storyline focused on AV safety, transparency, and trust; used high-visibility events as a platform to reach investors, partners, prospects, and consumers; and launched a proactive media relations campaign.
The Results
When a new administration shifted critical-mineral conversations from climate and EVs to national security and supply chains, Cirba Solutions had to rethink core messaging and show up in fast-moving policy conversations.
We repositioned Cirba Solutions as a trusted voice on national platforms, translating complex policy shifts into clear, impactful stories — while keeping battery safety in focus to maintain relevance across audiences.
The Results
Following a recapitalization and slow adoption by domestic OEMs, ClearMotion needed to launch and build momentum in Europe and China simultaneously while appealing to US-based investors and OEMs.
Heavy emphasis on technical intro calls to build product understanding, a “First. Of Many.” messaging platform that positioned early China traction as just the first dot on the map, and integrated digital channels to grow trust and thought leadership.
The Results
In a crowded, hot autonomous market, Outrider relied on Kickstand to secure top-tier coverage, lead company and product news, and create a category for “yard automation” over 5+ years.
Created an entirely new and fluid PR narrative, built a tier-1, analyst, and announcement-focused plan oriented toward category creation, and ran an in-depth media training program around what the CEO needed to own in market.
The Results
Built for how robotics and mobility buyers actually decide.
PR / AR / IR
Earned media, analyst relations, and investor communications — sequenced so coverage compounds.
Research
In-house team builds owned data that gives your brand a voice in the conversation.
Crisis Comms
When something goes sideways: a calm, prepared partner who’s been there before.
Speaking & Awards
Get your executives on the right stages and your brand into the right industry recognition lists.
Social Media
Programs that amplify earned coverage and original research instead of running parallel to them.
SEO & Search
Search visibility built for the AI era — citations, structured content, and third-party validation.
Let’s talk robotics.
Tell us about your team and what you’re up against. We’ll come back with a no-pressure conversation about what we’d do.
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