by Molly George
Crises happen when you least expect them—and how you respond can make all the difference. Whether it’s a minor hiccup or a severe event threatening your reputation, the updated Crisis Communications Playbook is here to ensure you’re prepared.
This fall 2024 update provides actionable steps to help your business navigate crisis scenarios with confidence and care. Inside, you’ll discover:
- A simple framework for assessing whether a situation is a minor, serious, or severe crisis.
- Tips for forming a responsive crisis team and creating a clear communication chain.
- Guidance on maintaining tone and sensitivity while aligning with your brand’s values.
- The role of AI in crisis management—both as a tool and a potential risk.
No brand is immune to crises, but with the right playbook, you can avoid common missteps, protect your stakeholders, and maintain trust when it matters most.
Don’t wait for a crisis to act. Download the playbook now.
