In a very crowded and hot autonomous market, Outrider has relied on Kickstand to secure top tier media coverage, lead company / product news,  activate the market problem, and – most importantly – create a category for “yard automation” and establish Outrider as the category leader

Our Approach

  • Crafted an entirely new and fluid PR narrative
  • Created media platform for CEO and organized and hosted in-depth media training program to prep CEO on the messaging the company needed to consistently own in market
  • Built a strategic tier-1 media, analyst, and announcement focused PR plan focused on category creation


  • Grew company to 50% SOV against competitive set
  • 95% of the coverage included category term pull through