Kickstand’s Data-Driven PR Approach
At Kickstand, our data-driven approach to public relations sets us apart. We apply an MIT mentality, focusing on intelligence at every stage.
As early innovators and adopters in PR measurement, we use data from strategy development and campaign ideation through testing individual media pitch performance.
Grounding everything in real information allows us to make smarter decisions, drive continuous improvement, and build a stronger, more defensible brand and business for our clients.
Beyond driving stronger results, our analytical approach to PR deeply influences our culture — one built around taking action.