To Be or Not to Be: Can Generative AI Change PR?
By James Paasche “With great power comes great responsibility” might be a cheesy, popular superhero slogan masquerading as a general philosophy about the ethics of power, but cliches gain their status because there is a kernel of truth in them. And with the recent rise of generative AI tools, like ChatGPT and DALL-E, the hype […]
How our clients are navigating their respective industries in 2023
By Nora Panahi The turbulent economy that came to define 2022 shows no signs of smoothing out in 2023. Tightened budgets, more conservative growth plans, and operationalizing efficient practices were common threads in the majority of media conversations – regardless of industry or business size. Our clients came to the table with expert advice and […]
The future of CES: How to make the most of your marketing investment
By Hannah Eure The crowded showroom floors and speaker sessions at CES seem to have rebounded to their pre-pandemic highs. But if you look a bit closer, you’ll notice the show has changed quite a bit over the past few years. Along with the show’s evolution, making the most of your marketing buck may also […]
What Kickstand Employees Are Most Excited About in 2023
By Nora Panahi As we celebrate the new year and bid adieu to 2022, the world is Kickstanders’ oyster! To ring in 2023, we asked Kickstand employees about their goals for the next twelve months, and we found there’s no shortage of professional and personal ambitions among our team. Here are just some of […]
Five Tips for Navigating a Successful Crypto PR Program
By Ally Rung From Dogecoin to the collapse of FTX to the vision of a cashless society, the world of cryptocurrency can seem overwhelming and difficult to navigate, especially from a PR perspective. Macro conversations about the future of finance abound, so there’s no shortage of opportunities to feature client expertise and commentary on crypto. […]
Working Across Time Zones: Best Practices for Staying Connected While Working Apart
By James Paasche and Tiffani Lee Remote work is no longer a novelty. Between 2019-2021, the number of US employees working from home tripled, up to almost 18% of the country’s population. And those numbers continue to grow, particularly in sectors like tech, where the digital office has replaced or emerged as a hybrid supplement […]
Alternate Fridays: Behind Kickstand’s 4 Day Work Week Program
By Anna Craven At our Quarterly Business Review in May 2022, Kickstand’s Distributed Committee made a momentous announcement to the rest of the agency: every Kickstander, for the rest of the summer, was going to have every other Friday off. Having monitored the four day work week’s growing popularity for some time, including the […]
Debunking the Scariest Things About PR
By Nora Panahi This spooky season at Kickstand, we’ve decided to face our fears. We asked everyone at the agency to share what scared them the most when they first started their PR careers, and any advice they’d give themselves if they could go back in time to quell those anxieties. Whether you’re at the […]
Cutting back on parental leave? That’s a hard no for Kickstand.
By Nora Panahi We’re seeing more and more businesses consider cutting parental benefits to offset the cost of inflation, and we are, to say the least, disappointed. Even when times are tough, supporting the needs of your team should be kept a priority. In fact, it’s in tougher times that teams often need the most […]
Celebrating nine years of Kickstand!
This month, Kickstand is celebrating our nine year anniversary! What began as a two-woman operation at a kitchen table in Texas is now a rapidly growing global team, with programs spanning North America, the UK, EMEA, and APAC. A recent honoree of the Inc. 5000 (and a proud one at that!), we can attribute our […]
