by Nycole Walsh
Content isn’t just king—it’s the cornerstone of successful B2B marketing. In our latest eBook, “Content to Conversion: Decoding the B2B Buyer Journey,” we dive into how top brands leverage strategic content to win the attention and trust of modern buyers.
Based on insights from over 800 B2B buyers across North America and the UK, this eBook reveals:
- How 73% of B2B buyers say their purchase decisions were directly influenced by content.
- The formats that resonate most across different roles, industries, and stages of the buyer journey.
- Why aligning content with buyer needs can accelerate purchase decisions and deepen brand loyalty.
With 86% of buyers agreeing that valuable content speeds up decision-making, now is the time to optimize your content strategy. Discover the elements of high-impact content, from original research to actionable advice, and learn how to meet buyers where they are.
Ready to elevate your B2B content game? Download the eBook now.
