by Nycole Walsh
The holidays are here. Your inbox is weirdly quiet. Your Slack messages now include more 🎄 than 😬. And yet you’ve still got three deliverables to deliver and a holiday message to ghostwrite.
‘Tis the season where everything is supposed to slow down, but somehow, it never quite does for comms pros. The requests keep coming, the deadlines sneak up. And the pressure to make it all feel “festive” can feel like…a lot.
So we’re leaning in. We’re romanticizing the chaos and reframing the EOY scramble as something softer, warmer, and — dare we say — almost cozy. Because if we’re going to power through December, we might as well find a little comfort in the familiar patterns.
Here’s what it looks like when PR goes full cozy core.
🎄Pitching last-minute product news
= Wrapping a gift you bought 20 minutes ago with leftover birthday paper.
🎄Prepping an exec’s LinkedIn post
= Pouring someone else a cup of cocoa, just the way they like it, with very vague instructions.
🎄Updating the press list
= Untangling the lights. Some bulbs are out. Half these people don’t even work here anymore.
🎄Reposting last year’s content
= Rewatching The Holiday for the third time. No one’s mad. It holds up.
🎄Your crisis comms plan
= The fire extinguisher next to the scented candle.
🎄Jumping into a last-minute media request
= Catching a snowball mid-air and pretending it was the plan all along.
🎄Cleaning up a messy press quote
= Knitting with yarn that someone else already tangled.
🎄Writing the holiday email campaign
= Trying to make store-bought cookies look homemade.
🎄Drafting a funding pitch the week before Christmas
= Building a gingerbread house during a windstorm.
🎄Scrambling to hit EOY PR goals
= Sprinting in fuzzy socks. On hardwood floors.
🎄Tagging teammates for last-minute approvals
= Wrapping gifts in the backseat of a moving car.
🎄Sending one last round of “gentle” media nudges
= Leaving cookies out for Santa and really hoping for the best.
That’s it from us until after the break. If you’re still logged in, we hope it’s just to post something funny and then bounce. And if you’re already curled up somewhere far away from your inbox? Even better.
Here’s to all the marketers, PR pros, and brand leads who made it through another wild ride of a year — and found ways to keep it cozy, even in the chaos.
