Three Lessons from 20+ Years in Mobility
by Kristina Kennedy “So you moved from Detroit to Boston to work for a car company.” – My dad… calling me from Novi Michigan, 2006 “Hello,” I say, in the shaky voice of a 21-year-old making a cold call. “I read your article on DDOT and I… I … wanted to talk to you […]
How to stand out in crowded holiday media conversations
by Lindsay Mahaney The phrase “supply chain” wasn’t in the common vernacular until the early days of the pandemic. Delayed shipments of PPE and the now-infamous obstruction of the Suez Canal were just two of the challenges that made supply chain disruptions a common talking point at dinner tables across the globe. And now, […]
Behind the Logo: Linking Personal Branding to Business Success
Social media is an integral part of conducting business in the digital age. Beyond broader corporate accounts, executives and employees are now expected to leverage social platforms to build their personal brands, too. Everyone from potential buyers to job seekers uses social media to gather vital information about companies they’re interested in. Checking out […]
Call it a Comeback: How Business Leaders are Planning for Success in 2024 Report
Calling 2023 a “tough year” would be an understatement. Companies across every industry had to hunker down and push through, resulting in budget cuts, layoffs, and disgruntled employees. To get a pulse check on how business leaders fared in 2023 and how they’re planning to take 2024 in stride, Kickstand surveyed over 600 US-based […]
Research from Indeed reveals what “Corporate Pride” should really look like
By Nora Panahi Celebrating Pride in 2023 has been a fraught, bittersweet experience for the queer community. In recent memory, Pride has manifested itself through flashy parades and festivals and a proliferation of rainbow-colored logos from various brands. Many of us who attend Pride celebrations as members of the queer community and/or allies have […]
Be Bold, Dream Big, Sail Far: Kickstanders at She Sails 2023
By Anna Craven and Nora Panahi Whenever Anna and I attend an in-person Kickstand event, we find a way to sneak the fact that we went to high school together into conversation. We’ve known each other for at least a decade at this point, and (I hope) I speak for both of us when I […]
How our clients are navigating their respective industries in 2023
By Nora Panahi The turbulent economy that came to define 2022 shows no signs of smoothing out in 2023. Tightened budgets, more conservative growth plans, and operationalizing efficient practices were common threads in the majority of media conversations – regardless of industry or business size. Our clients came to the table with expert advice and […]
What Kickstand Employees Are Most Excited About in 2023
By Nora Panahi As we celebrate the new year and bid adieu to 2022, the world is Kickstanders’ oyster! To ring in 2023, we asked Kickstand employees about their goals for the next twelve months, and we found there’s no shortage of professional and personal ambitions among our team. Here are just some of […]
Debunking the Scariest Things About PR
By Nora Panahi This spooky season at Kickstand, we’ve decided to face our fears. We asked everyone at the agency to share what scared them the most when they first started their PR careers, and any advice they’d give themselves if they could go back in time to quell those anxieties. Whether you’re at the […]
Cutting back on parental leave? That’s a hard no for Kickstand.
By Nora Panahi We’re seeing more and more businesses consider cutting parental benefits to offset the cost of inflation, and we are, to say the least, disappointed. Even when times are tough, supporting the needs of your team should be kept a priority. In fact, it’s in tougher times that teams often need the most […]
