Zombie Content: Reviving Old Ideas to Create New Opportunities
by Nycole Walsh Do you feel something creeping up behind you? An ancient presence that makes the hairs on the back of your neck stand at attention? Don’t panic – it’s just zombie content! Zombie content, or assets lurking on your website but no longer serving their intended purpose, can still be valuable to […]
Getting a Head Start on Cybersecurity Awareness Month
by Rebecca Reese Cybersecurity Awareness Month can be a marketer’s best friend and thorn in their side all at once. On one hand, it’s the one month a year when the spotlight shines on an industry most people aren’t experts in. It gives cybersecurity professionals a platform to encourage more responsible online behaviors, caution against […]
Should You Invest in Original Research?
by Nycole Walsh Generative AI tools like ChatGPT have leveled the playing field when it comes to creating content. Brands of all shapes and sizes now have the ability to generate assets like blog posts, marketing materials, and eBooks faster than ever before – even without an in-house content team. It’s leading to an overabundance […]
Building Relationships in PR: A Heart to Heart with Kickstand SAE Bodie Lowe
by Nycole Walsh This Valentine’s Day, Kickstand is celebrating the beating heart of the agency: our relationships. The world of public relations (let’s be real, the world in general) has been through a few years of significant upheaval, and the landscape is still pretty much quicksand beneath our feet – marked by massive layoffs within […]
Merry or “Meh?” Exploring 2023’s Impact on Workplace Holiday Celebrations
By Nycole Walsh As 2023 draws to a close, our team here at Kickstand is taking inventory of a pretty tumultuous twelve months. Anyone working in tech PR or marketing can tell you that this has been the year of “doing more with less,” and for us, one of the things this meant was scaling […]
